Posted: 30 April, 2021

Young Enterprise Winners- First Rings First

Achievements, Celebration, Design, General, News, Senior School, Sixth Form

First Rings First, one of our Young Enterprise businesses selling sustainable, well-priced, vintage rings, has been crowned the winner and company of the year for Central & West London.

The concept for First Rings First was born in a Putney High classroom, and the students behind the brand have since gone on to be develop their idea into a profitable business.

When asked about the company, Operations Director Sofia said;

“We are a group of twelve Putney girls committed to working hard as a team during this process and taking steps to maximise our experience. ‘First Rings First’ was established to to produce hand-crafted fashion rings by up cycling silver cutlery to meet a need in the market for sustainable and ethically produced jewellery. We pride ourselves on a high quality product that appeals to all genders in the teens-to-30s age group and beyond. We wanted to address the gap in the market for affordable sustainable jewellery to give new generations a viable way to make a difference.”

On being announced as the winning team, the judges said that the First Rings First team had ‘overcome challenges’ and delivered a ‘complete and professional customer journey’, putting together a ‘great business report’ documenting their journey so far.

Regarding the win, Sofia said that it was an ‘exciting achievement’ although ‘not a wholly smooth one.’

She said;

The COVID pandemic seriously compromised our in person sales and led to higher costs in our supply chain as we were unable to source silver cutlery in person and cut out middleman courier costs. Lockdown also stripped us of the school DT facility however, through perseverance and ingenuity we have been able maintain a slower production line and optimistic sales. Motivation has also been a hurdle, for example the finance team has been worn down to one member, Ines Farah, who has worked very hard to collect data and coordinate with or HSBC bank account. Nonetheless, unlike other teams we have not had to fire anyone and we’re more than happy to reallocate people to the production team.

Well done to all of the First Rings First team, we look forward to seeing your business grow further.

Follow them on Instagram: @first.rings.first

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